Facility with ideas, as in ‘Leonardo was the ideas man of all time’, or, ‘can you believe how full of ideas Marie Curie must have been to win two Nobel Prizes?’ is a quality we all admire. But it is also a quality many of...

Idea’ is a funny word. It’s not till you start looking up dictionary definitions that you realise that we use idea in two fundamentally different time frames, and we use them interchangeably. There are ‘present’ ideas and ‘future’ ideas. Present ideas Present ideas are thoughts, concepts, impressions or...

'Ideas are like jokes and gifts', David Wethey explains. Researching the world of ideas and creativity for my new book THE VERY IDEA! has been a fascinating experience. I think we’ve all worked out that only a small minority of people in business are what you...

This week Campaign published two significant pieces about the agency business: Magda Ibrahim’s thoughtful reflection on an unusual level of volatility at the top of agencies, and Mediacom’s Toby Jenner’s article on pitching, entitled, ‘Want a better relationship? Run a better pitch process’. I have...

'I sincerely believe that freedom of speech is under threat', writes David Wethey Bluma Zeigarnik was a Lithuanian-born Soviet psychologist who worked out that incompleted tasks cause more stress than ones that have been completed. She had spotted that waiters forget the orders they have written...

David Wethey thinks AI can't replace real people, real intelligence and human empathy. We have just moved house. It has been a major hassle, because we have relocated to another part of the country from where we have lived for many years. Virtually all arrangements have had...